The Case Study
A case study is a stand-alone record of the evolution of an organization, project or situation over time that is designed for use as teaching material in classrooms or workshops. Students and practitioners in the field of innovation platforms should be able to understand the key challenges and solutions explored in a particular case, which should also provide enough new and important trends, lessons and frameworks to generate a lively classroom discussion. The case study authors in this competition were encouraged to reflect candidly on their innovation platform’s achievements and failures, to refine their articulations of what works and what does not, and to provide insights and lessons from other similar initiatives. The writeshop helped to train the authors in the ability to think and write critically, as well as engagingly, about the impacts of their innovation platforms.
Distilling the Essence of the Story
Shreya Maheshwari, a consultant writer based in New Delhi, provided the participants with comprehensive tips and resources for improving their writing and gave illustrations to remind the participants to focus on ‘the reader’. Some of the tips she shared with the group included:
- You are in charge of the writing process and creating the story. Your story will be unique.
- Distill your hundreds of meetings, conversations and events into a cohesive story. Involve the reader. Distill the essence of the process. Focus on your readers and what they want to learn.
- If in doubt, come back to what is the compelling human story because people connect with people.
- Your conclusion is your time to shine! It is your opportunity to condense your thoughts, reflections and analysis. Provide the big picture, the context.
- Five-minute pitches were delivered by each author to a panel of three communication experts followed by five-minute feedback.
- Ten-minute poster presentations of each case study to a group of five peers.
- 30-minute one-on-one writing sessions with the lead editors or communicators.
The participants (authors) spent one afternoon pitching their case studies, in five minutes, to a panel of three communications experts. The pitch was to include a catchy opening line, an outline of the problem and how their innovation platform is addressing it and why their platform was worth exploring and investing in. The pitch session was a fun and active way to give immediate feedback on the ‘big’ concepts that the authors were grappling with. It forced the authors to focus on big ideas and deliver the human story in a few minutes, followed by immediate communication experts’ feedback on the clarity and cohesion of their presentation.
The writeshop lead editors’ team comprised Iddo Dror and Jo Cadilhon from ILRI, Marc Schut from the International Institute for Tropical Agriculture (IITA), and Michael Misiko of the International Maize and Wheat Improvement Center (CIMMYT). ILRI’s Susan MacMillan and Sara Quinn from the International Potato Center (CIP) also took part in the writeshop and shared their communication expertise with the participants.
Keep your eye out for future blogs and publications about the Humidtropics Case Studies. Results of the competition will be announced later this year.
Blog by Sara Quinn, Regional Communications Specialist, CIP. Blog edited by Valérie Poiré, Communication Officer, Humidtropics. Photo by ILRI/Sara Quinn of CIP. Read Sara’s original blog published on ILRI Clippings.